Banner advertisements are one of the easiest ways to increase your newspaper's revenue, and PublishMyNews has developed a method to make it even more effective! With the PublishMyNews Banner Management system, your advertisers will get more bang for their buck. Normally, banner ads randomly rotate each time a visitor clicks on a new page. We realized the increased effectiveness of banner ads if there was a direct correlation to the page, therefore allowing your advertisers to target a specific market. Here are some examples of how this will work:

When someone visits your website, the first banner advertisements could be any number of businesses in your community because we do not have any idea what interests that visitor. Once the guest clicks to visit the sports page, however, the banner ads become specific, like a local sporting goods store. This makes the banner advertisements much more valuable because the advertisers know it is more likely that the person viewing their ad will be interested in their product or service. It works the same way when someone searches the classified ads at your website. Searching for a pet, the banner ads that pop up could be for a veterinarian or local pet store. Real estate agents would be more than happy to advertise where they know their ads would be seen by the people who are looking for real estate in that area. We can make the correlation as specific as you wish. For example, if someone were to be searching for a used Chevy, a banner ad for the local Chevrolet dealership could be displayed. It works in every category.